Marketing is essential for business growth, but choosing between an in-house team and a marketing management company can be challenging. While both options have their merits, statistics show that outsourcing to a marketing management company (or a fractional marketing director) can be more cost-effective, efficient, and results-driven.
Let’s explore the data behind why businesses are increasingly turning to outsourced marketing solutions.
1. Cost-Effectiveness: Save Over 30% on Marketing Expenses
Hiring an in-house marketing team involves significant costs, including salaries, benefits, pto, and training.
According to Glassdoor, the average salary for a marketing manager in the U.S. is around $85,000 per year, while specialized roles like SEO strategists ($75,000) and content marketers ($70,000) drive costs even higher.
In contrast, outsourcing to a marketing management company can reduce marketing expenses by 30% or more, as reported by Deloitte. Businesses only pay for the services they need, avoiding full-time salaries, benefits, and training costs.
2. Multi-Experts: 63% of Companies Struggle to Find Qualified Marketing Talent
A strong marketing strategy requires expertise in multiple areas, including SEO, copywriting, social, data analysis, PR, email campaigns, and paid advertising. However, a 2023 LinkedIn report found that 63% of businesses struggle to find skilled marketing professionals.
Marketing management companies provide access to a team of specialists with diverse skill sets, ensuring businesses get expert-level support in every marketing area without having to hire multiple full-time employees.
3. Fast & Productive: 74% of Marketers Say Outsourcing Saves Time
Marketing requires consistent execution, education, and staying on top of marketing systems. However, in-house teams often juggle multiple priorities, leading to delays.
A 2023 HubSpot survey revealed that 74% of marketers who outsource at least part of their marketing efforts report significant time savings, allowing them to focus on business growth instead.
Marketing agencies operate with efficiency, streamlining campaign execution and ensuring marketing efforts remain consistent.
4. Access to Marketing Tools without the Investment: Save Over $20,000 in Software Costs
Marketing success relies on premium tools and systems for analytics, automation, and performance tracking. The cost of essential marketing software can be steep:
SEMrush (SEO & competitor analysis) – $2,400 per year
Adobe Creative Cloud (graphic design) – $600 per year
Google Ads & PPC management tools – $5,000+ per year
Canva (graphic design) - $120+ per year
A marketing management company already invests in these tools, providing clients with top-tier technology without the additional expense.
5. Data-Driven Marketing Strategy: Businesses That Track KPIs Are 1.6x More Likely to Hit Goals
Effective marketing isn’t just about creativity, it’s about data. Studies show that companies that actively track their marketing performance are 1.6x more likely to hit their revenue goals (MarketingProfs, 2023).
Marketing management companies provide in-depth analytics on: Website traffic & SEO performance, conversion rates & customer acquisition cost, ROI on digital ads, and social media engagement metrics.
This allows businesses to make informed decisions and continuously optimize their marketing efforts.
6. A Fresh Perspective: 68% of Businesses Say External Marketing Teams Provide More Innovation
When marketing is handled internally, businesses can fall into repetitive strategies that lose effectiveness over time. There's a saying we like to use a lot - "you're sitting too close to the sun." As a fractional marketing director, I am able to see your brand and business from an outside bird's eye view.
A CMO Council report found that 68% of companies believe external marketing teams bring more innovation, creativity, and outside-the-box strategies compared to in-house teams.
By working with a marketing management company, businesses can access new perspectives and breakthrough ideas that drive engagement and conversions.
The Bottom Line
The data makes it clear - hiring a marketing management company provides businesses with cost savings, better expertise, faster execution, access to premium tools, and data-driven performance tracking.
While an in-house team may work for larger enterprises with extensive budgets, for most businesses, outsourcing marketing is the smarter, more scalable solution.
Keep growing -
Michelle Johnson
Owner, CEO, and Chief Marketing Guru of STAK Marketing