Get Your Website Seen By Google: Here's Exactly How

If you’re wondering why your business isn’t showing up on Google or why your competitors are getting all the clicks, the answer might be simpler than you think. To get seen by Google (and your ideal audience), you need three foundational elements in place. Without these, your website is just floating in the digital void. Here’s what you need to get on Google’s radar:

How to Actually Get Seen By Google

1. An Optimized Website That Google Knows How to Read

Having a website doesn't mean Google is going to run over and check it out. In fact, you need to make your site so that Google can understand it. When your website is properly optimized, it’s easier for Google's spiders to crawl, index, and put it into search rankings.

Here’s what matters most:

Site Structure: A clean, logical layout that helps Google (and visitors) navigate easily.
Mobile Optimization: Google favors mobile-friendly sites since, on average, 60% of searches come from mobile devices.
Fast Load Times: Slow websites lead to high bounce rates, which signals to Google that your site isn’t delivering a great user experience. Make sure your images are all high-quality but lower in file size.
Indexing and Crawling: Make sure your website is properly indexed by submitting a sitemap to Google Search Console.

2. Search Engine Optimization (SEO)

SEO is the art of helping Google understand your website and rank the site for the content that's within it. Without a solid SEO strategy, even the best-looking website won’t get the traffic it deserves.

Here’s what you need to focus on:

On-Page SEO: Optimize your pages with relevant keywords, titles, and meta descriptions.
Content Strategy: Create keyword-rich content that answers the questions your target audience is searching for. Make sure to add this content consistently and frequently. Google loves it when there are fresh things to index.
Technical SEO: Ensure that your site’s backend is healthy like clean URLs and alt text for all your images.

Want to get a head start on your SEO we offer some great SEO services to checkout!

3. A Fully Optimized Google Business Profile

If you want to show up in local search results or Google Maps, a Google Business Profile (GBP) is essential. Google prioritizes businesses with complete and up-to-date profiles.

Here’s how to get it right:

Complete Your Profile: Sign up for a free account and add in all the necessary information like business name, address, phone number, website, hours, and service areas.
Add Photos & Videos: High-quality visuals make your business look more trustworthy and attract more clicks.
Gather Reviews: Positive reviews boost credibility and improve your chances of ranking higher in local searches.
Post Regular Updates: Keep your audience engaged by sharing updates, offers, and relevant posts.

When these three elements work together, Google can easily read, understand, and rank your business in search results. A well-optimized website ensures that Google can crawl and index your pages. Strong SEO practices make it easier for Google to serve your content to the right audiences.

Need help getting your website seen? We'd love to talk to you about it! Schedule a complimentary consultation call to get started.

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