MARKETING BLOG

Marketing is essential for business growth, but choosing between an in-house team and a marketing management company can be challenging.

Think of a Fractional Marketing Director as your on-demand marketing guru.

Here are some things to watch for and use in your marketing strategy plans for 2025.

The use of AI-powered tools becomes more popular with the Gen Z generation here is why SEO is more important than ever.

In the words of the recent Oscar winner Billie Elish - "What Was I Made For?" I'm always talking about what your value proposition is as...

Why working with a woman-owned marketing agency can improve everyone's life. Women-Owned Marketing In recent years, there has been a...

In today's digital age, marketing has evolved far beyond traditional advertising methods, and because of all the marketing options there...

And why do you need it? In day-to-day business life, we use a lot of words and terms as second nature, but we don’t always know their...

The what, when, and why of rebranding. The visual representation of every business eventually becomes stale and requires an update. A...

The answer may not be what you think. Marketing agency trauma is a REAL thing. So many of our clients have come to us after having...

If you're a small business owner, this blog is for you. We all have a basic understanding of what marketing is, but do we truly...

This marketing quick tip is pretty self-explanatory, but everywhere you go has the potential to be a sales opportunity. Connect with...

"Plan for the financial life you want, not the one you have." - Rachel Rodgers This book just maybe our favorite book of the year so far....

Understanding the difference between campaigns, ad sets, and ads on Facebook. We like to tackle Facebook ads in phases. The first phase...

What are the difference in objectives and which ones are right for your goals? Once you have setup your Facebook Business Manager and...

We are the bearer of bad news: doing social media and digital advertising isn't for everyone. One of the biggest reasons? Advertising is...

Understanding the different social media platforms and which ones may be best for your business. Like with everything in marketing, there...

"I wasn't lucky. I deserved it." - Margaret Thatcher Raise your hand if you've ever dealt with imposter syndrome (me!). If you're a woman...

We're going to put our money where our mouth is with this one: Subject Lines Should be 9 Words or Less

Email marketing is undoubtably one of the most necessary marketing tools a small business can have. As a small business marketing agency,...

In this world, data is king. With ever-changing data policies and IOS updates, relying on third-party data is becoming increasingly less...

Why do you need a welcome email series? Email marketing is undoubtably one of the most necessary marketing tools a small business can...

If you haven't read Essentialism by Greg McKeown run don't walk and read it! By far this is our favorite book we've read this year...

Here's your friendly reminder to connect your website to Google analytics. Think your website is already connected? Great! Go in and...